The Success Principles by Jack Canfield


I received The Success Principles by Jack Canfield as a Christmas present. The first time I tried to get friendly with this great white book we just didn’t seem to get along. I was very sceptical, had a closed mind and thought that Canfield’s belief that you could achieve almost anything was too lofty an assertion. So I stowed the book away underneath my bed to gather dust and blindly went about life.

The Easy Way to Control Alcohol by Allen Carr was written to help people quit the booze. Despite buying it in an attempt to try to control my drinking I never believed abstaining from alcohol would be possible. After the book had been put to bed, and I had conquered the booze, I was a new man full of potential with an open mind to fill. It was time to see how far I could push things; it was time for Canfield to shine as bright as Carr had done. I picked up the book for the second time and this time my mind was ready.

The great thing about Canfield’s book is the layout. It is written in the style of a roadmap, which begins by learning to Take 100% Responsibility For Your Life and ends by setting you a challenge to go deeper and enroll in a one to one coaching course. Canfield understands that most of the choices we make in our lives are dictated by an illusion created by our own minds. We move from day-to-day in a sleep-like trance. Society hangs off our eyelids and burns all the matchsticks. We have been duped over our lifetime to believe limiting thoughts and to act like we are expected to act. Canfield makes you see that you are a Sleepwalker and his book attempts to provide inspiration and exercises to transform you into a Daydreamer.

As each chapter was locked into my memory bank, I would gradually make small incremental improvements in my life. When I finally saw the finishing line I yearned for it to move further away. I wanted to go further down the rabbit hole and had become addicted to improving my life. In the last few pages there was a phone number to ring if you wanted personal one-to-one coaching by The Success Principles team. Tingling with anticipation, I rang the number and a very skilled marketer started to sell me the package. I was in a terrible financial situation and here was this woman trying to sell me a training course that would just increase my debt. As I dithered she said,

“How can you be serious about changing your life if you are worried about a few thousand dollars?”

I know this woman is smart and says these things to sell but what a fantastic point. I paid the money, started the training course and my life was never the same again.

What is the most influential book you have ever read? Please share it with us.


The Success Principles really does provide you with a roadmap for personal improvement, and I use that roadmap to try to help other people make the transitions that I have.

I would not only recommend buying his book, but also completing The Success Principles coaching course. It is an investment that will cost a few thousand bucks but the cash is insignificant when you put it into perspective against the changes that you will make in your life.

I just don’t understand why this type of education is not part of our school curriculum.

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  1. It’s amazing how a book that means nothing to us at one period in our lives can be life-changing at another time. “Pilgrims Progress” was one such book for me. It went right over my head the first couple of times I read it, but suddenly it came alive to me because of the circumstances I was going through.

    I have read some of the “Chicken Soup” books and enjoyed them. I also read “One Minute Millionaire” by Mark Victor Hansen (who with Canfield compiles the stories for “Chicken Soup for the Soul”) and Robert G. Allen. I may be somewhat skeptical about this type of book, but I don’t think this will work for everyone. Not everyone is gifted with ideas or with associates who can help propel then into this kind of result or even with the abilities it would take to work this out. The story part is great and I enjoyed reading it, but one can make a story do anything whether it’s possible in real life or not. I believe it will motivate those with the ability to do it, but may leave others very disappointed.

    I’m glad Canfield’s book was such a great help to you. The book that has had the most impact on my life and continues to do so is the Bible. I have learned more life principles there than I could in all the motivational and self-help books available. It has definitely changed my life and it is changing me every day.

    • Lee Davy says:

      Hi Diane,

      It was a combination of the book and the Success Principles training course that helped change my life.

      I think in addition to ability you also need to have a very strong work ethic. If you think you can just read the book, and hey presto, your life will change, then you will be disappointed. But if you are willing to work hard then this book can be a great source of information for you.

      I lost any faith I would of had at the age of 9 when my Mum lost her unborn child after carrying her full term. I blamed God for that at the time. Since then I have become extremely uneducated when it comes to faith and so the bible is not a book I have considered reading.

      Thanks for the comments as always.


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