Paul Arden is a creative genius who has spent his life thinking of ways to grab the attention of human hearts, and minds, through his work with advertising behemoths such as Saatchi & Saatchi.
It’s Not How Good You Are…is a short collection of quotes, phrases, statements and pictures, all designed to create a spark within the most skillful, smart, shy and scared individuals who are in desperate need of a smack of inspiration.
“You will become whoever you want to be.” – Paul Arden
For those of you with the attention span of a gnat, then this book is right down your street. It is very short and oh so very sweet, and you will devour its contents in no less than a few hours of concentrated reading.
There is nobody that this book cannot reach. It’s a book for all ages, talents and emotional states. Arden sometimes states the obvious and yet does it in a way that still turns a light on. A few of the sayings are hackneyed rhymes and reasons from previous smart minds, but you have to look hard to find them, as Arden turns them into his own expressions.
“It is quite easy to get approval if we ask enough people, or if we ask those who are likely to tell us what we want to hear.” – Paul Arden.
All great books of this nature have the ability to create a thought provoking self-analysis that will help improve the way you project yourself to the world. The quote above is a classic example of that teaching.
Arden uses his experience in the world of advertising as a metaphor for improving both your life and business. As a reader I found value in both areas of my life, with a myriad of ideas on how to improve my functioning in both worlds literally raining down the insides of my skull, as I quickly ate his words like a man in China nailing grains of rice.
“If, however, you show him what he wants first, he is then relaxed and is prepared to look at what you want to sell him.” Paul Arden.
Everyone wants to be inspired; everyone wants to read something that not only resonates within, but also affirms that you are not nuts after all; and everyone wants to find wonder in the small things in life.
Now go and buy this book.