Influence: The Psychology of Persuasion by Robert B. Cialdini is a book that was recommended by Andre Chaperon; the grand wizard behind the Auto-Responder Madness (ARM) training course, designed to attract people to your online product through the art of storytelling.
My life purpose is to use my passion, experience and drive to inspire others to excel in their work and family lives, but I can only do this if I have the ability to draw the attention of such people. It doesn’t matter how many wonderful handstands I am doing if nobody is even looking.
So I devoured the books 280-pages in the hope that Cialdini would be able to teach me how to put people under my spell. Although I started out on a voyage to learn how to attract more people to the Lean Life Habit Change Program, I quickly learned that Cialdini’s tips and techniques can be used to improve your every day relationships. A vitally important component of Lean Life.
I believe that you find happiness in the happiness of others. Or more directly, the happiness of those that have a spare key to the room that resides within the atrium of your most sacred of places. So in my case this would be my wife and my son. Cialdini not only gave me valuable insights into how to lure more people into the web of Lean Life, but also how to extract the goodness out of my wife and child; whilst simultaneously communicating in a way that would leave them glowing with appreciation.
The book focuses on seven core principles of influence.
1. Weapons of Influence
3. Commitment and Consistency
4. Social Proof
In Weapons of Influence, for example, Cialdini touches on our propensity to create modes of automation – or as he refers to it – the click, whirr of life; and then lends a few pointers, and examples, of how smart marketing men and women use their knowledge on how humans click, whirr when it comes to selling their products.
To help push forward his points Cialdini refers to a myriad of social experiments, some of which were carried out by various Universities and Institutions from around the world – and Cialdini himself.
“When we ask someone to do us a favor we will be more successful if we provide a reason.” Robert B. Cialdini.
The above statement is just one example of how you can take advantage of automation as proven by scientific study, and the book is littered with examples that go into great depth on each matter.
What I love about the book are the little stories that Cialdini weaves into the pages based on his own life experiences. A very self aware man, Cialdini is able to pinpoint events where he has been exposed to the art of persuasion, and he then begins breaking down how he became a victim, what he learned from the experience, how it can be used for social and business gain, and finally how to defend against it’s exposure.
It’s a great book, easy to read and very insightful.
Everybody needs to learn to sell, whether it be in life or business, Influence: The Psychology of Persuasion is the best book I have read on this topic, and Robert B. Cialdini delivers the knowledge in a very palatable and digestible way.
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