The most exquisite dining experience of my life was the most expensive. At the beginning of this series I told you that three of my friends and I had eaten at the Fat Duck. A Heston Blumenthal restaurant that held three Michelin stars.
I asked you to guess the price of the bill and I would by the winner a free copy of Seth Godin’s fabulous book All Marketers Tell Stories.
The answer is…
Drum roll please…
Dah…dah…dah…dah…dah…dah – £1,555.26!
That’s £388 per person for a meal and a few drinks. Back then a meal at the Fat Duck restaurant fitted into my worldview. I felt £388 was the price you had to pay for top quality food and drink.
What a load of nonsense!
Did I enjoy the experience? Hell yeah! Would I do it again? Hell yeah! Was it worth £388 per head? Hell no!
Heston Blumenthal earns a zillion quid because he prays off the worldview of people like me. He understands my worldview and frames a story that fits it to perfection. In this case, interesting and exotic top class food eaten in a three Michelin star restaurant.
If it has three Michelin stars it has to be great right?
Yet, this is how a lot of us will think, because it’s a limiting belief that we have.
One thing I love about Heston Blumenthal is the way he experiments with his dishes to pray on the psychology of people. He likes to take limiting beliefs and shove them down people’s throats.
Who would like to eat snail porridge?
This is one of the dishes on the menu at the Fat Duck. Not only are you eating snails, and porridge, it is also green and lumpy.
Why has he done this?
Thinking about eating snails as an adult is one thing, but can you imagine the thought of eating it when you were a child? Thinking of snails would turn to your thoughts to your dirty garden.
What about porridge?
As a child it was the cheapest and most bland form of cereal there was. Deprived kids were forced to eat porridge? Green? Who eats green food? Green = veg = puking.
Blumenthal screws with your mind.
And at £388 per pop he forces you to change your worldview and eat cheap, green dirty garden insects.
You eat them, and you realise that your worldview was coated in a veil of illusion. It tastes fantastic, despite looking disgusting.
This is why my son will not eat fried eggs if there is the slightest brown around the edges, why my nephew will eat Weetabix and bananas, but won’t eat them together and why I would only ever eat hamburger meat unless it looked like a McDonald’s cheeseburger.
We all fight for our right to defend our worldview and it’s very difficult to break down.
If you are a ‘paint by numbers’ type of person then you are going to be disappointed with what I am about to say next. I promised you the answer to breaking down limiting beliefs and finding happiness. I hope this series has helped you on your way.
But there is no single answer here. It isn’t a ‘what is the capital of Australia?’ type of question.
The answer is a lot of hard work, because there is something that is going to stand in your way, don the boxing gloves and try and punch your lights out if you try and lose limiting beliefs.
It’s a term coined by Steven Pressfield in his amazing book The War of Art. The best way to describe resistance is to watch this short video. It also saves me some valuable writing time 🙂
You will find yourself in a constant internal struggle to defend your right to have limiting beliefs. Don’t worry this is natural. Just reading Pressfield’s book will make you realise the universal truth that exists in every single one of us.
This is not a battle that is won overnight. This is a war that will continue throughout the rest of your life. This is why I teach people to live a Lean LIFE and not a Lean DAY, WEEK or MONTH.
How many of you believe that alcohol tastes nice?
That a £1,555.26 bill in a restaurant means the food must have been better than a £35 bill in Nandos?
How many of you still hate sprouts because they made you puke when you were a kid?
How many of you believe in God despite there being no evidence he existed?
How many of you believe the capital of Australia is Melbourne or Adelaide when in fact it’s Canberra?
The only way to eliminate limiting beliefs and to achieve happiness is to keep on keeping on. You need tenacity, hard work and grit. You need to be able to stand strong, be persistent and never give in.
You need to learn to identify what your limiting beliefs are by capturing data on a daily basis; then interrogate that data – what does it tell you? Then you get to the root cause of the why? You understand what your worldview is and what the worldview of your customers is. You associate yourself with the most positive people in your life. You practice authentic diplomacy, and you do this each and every day until a smile breaks out on your face and it never leaves.
This is a Lean Life.
Photo Courtesy of Frederic Bisson cc & Flickr.com