“We would watch a movie if people ate more corn,” said his Uncle.
In 1984, Brian Wansink applied to a PhD programme in Consumer Behaviour in Stanford, telling them he wanted to do some research on how to get people to eat more vegetables. A few years later and the Cornell Food and Brands Lab was born and then so was this book.
In the earliest of times people used to eat to stay alive. These days, the same rings true, but staving off starvation is not our only concern. Wansink believes that everyone on this planet eats how much we eat largely because what is around us. We DO NOT overeat because we are hungry. Not only are we heavily influenced by what is around us, but we are blissfully unaware of what the influencers even are.
Wansink’s research has uncovered that the average person makes at least 200 decisions on food everyday, but will not be able to explain the underlying reasons behind most of them. As is common in most aspects of life, if you stop to think about this in more depth, then you will understand that simple changes to the way that you eat food will help you reduce weight and live a healthier lifestyle.
If you want to lose weight without the pain and angst of a diet, then choosing the way that you think about food is the way forward. Mindless Eating provides you with the information you need in order to make better decisions about your eating habits, and also to create an eating environment that lends itself to reducing your intake mindlessly.
If you want to lose weight, without dieting, then Mindless Eating is the book for you.
Do you often find yourself over eating? Why do you think you over eat? Share your thoughts with us.
Why Did I Pick up This Book?
I first became aware of Brian Wansink during a training course that I was invited to attend in Corus Steelworks in Port Talbot. The name of the training course was Influencers and it was based around the New York Times Best Selling book of the same name.
During the course schedule there was an appearance by Wansink, as he explained how human food consumption was heavily influenced by their surroundings when it came to when, how and what we ate. I found the man intelligent and his ideas sound and so I bought the book.
I am aware of my tendency to over eat and I want to do something about it. I understand that dieting simply doesn’t do anything for me except drain my cash and make me miserable, and so I am trying to reduce the amount that I eat in order to keep the weight at bay. So far the book is having a resounding affect on me and I hope I can influence others to do the same.