Ferris includes these books in his ‘fundamental four’. A collection of books on lifestyle design that he suggested to people long before he wrote the 4hr Work Week. How to Make Millions With Your Ideas: An Entrepreneurs Guide by Dan S. Kennedy and Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel by Rolf Potts, made up that quartet.
Whilst the E-Myth Revisited has still left me searching for a book that will help cure my money worries (any advice gleefully received please) it has provided a vital refocus on The NeedyHelper. It has helped me revisit questions such as why does this site exist? What is my purpose? How am I going to reach this purpose?
The book is designed to help entrepreneurs and small businesses prosper and flourish. It is the gateway to Gerber’s bigger world, where he provides coaching courses that have helped over tens of thousands of small businesses succeed since he started his work in the late 70s.
I love the way the book was written. It’s lessons in business, and in life, woven into the fabric through a tale about a young woman trying desperately to create a successful small business baking cakes. It took me back to the time I read The Goal by Eliyahu Goldratt; a book that changed my view on the methodology of learning through the art of reading story based lessons in life and business.
I help people create a lean life by working on the lifestyle structure that contains it. Gerber works the same way with his philosophy of business, and I was surprised to realise that I wasn’t applying my own philosophies when it came to The NeedyHelper. All too often businesses are operated according to what the owner wants as opposed to want the customer needs. I have been very guilty of this fact, and am ready to change thanks to Gerber and his teachings.
Gerber makes you realise that a mature business is not created out of luck. The entrepreneurs who hold these had a vision, which they turned into a plan and then they took action. So many of us believe we do this, but closer scrutiny of our lives tells us a different story.
For the past two or three months I have repeated the mantra, “I will have helped millions of people by the time I reach 50-years of age.” To begin I have created The NeedyHelper and the Lean Life Habit Change programme. So how exactly am I going to help millions on my lonesome? How many clients can I possibly manage per week in order for me to reach my goal? When you put it into context I don’t really have a plan now do I?
But Gerber points to franchises like McDonald’s, KFC and Burger King as businesses that have gotten it right. As much as you may deplore these companies for what they are doing to our society, the fact remains the same; as a business model they work. The franchise model allows small companies to reach a global audience of billions, and Gerber believes he knows how to help you do just that.
“How can I get my business to work without me?”
That one sentence is exactly what this book is about. Imagine creating a business that helps improve the lives of billions that can operate without your involvement, thus allowing you the freedom to enjoy your life doing everything that you love? Sound fantastical? Gerber doesn’t think so, and after reading The E-Myth Revisited neither do I.
Do you have a small business that is struggling? If so tell us about it.