The process that I use to select my book of the week is quite an interesting one. In the first dynamic I will often select a book of similar type and nature as the one I am reading. This choice usually comes from within the book itself in the form of a suggested read by the author. Another dynamic is my life and whatever seems to be troubling me that particular week. If I have been arguing with my girlfriend then I may decide to find a book that helps me stop being an idiot! Then there is a third dynamic and that is choosing a book that my girlfriend has been excited about. I have similar interests and so when I see her enthused I go after the same sought of feeling. This very long titled book by Loral Langemeier is a book that got my girlfriend very active with her business dealings and so this is why it has been selected.
Unfortunately, once again I found that it was another book that I didn’t finish. What is wrong with me! But despite not finishing it I still recommend it as an excellent book for anyone who wants to become an entrepreneur or start their own business. The book got my intellectual juices flowing straight from the outset. Langemeier writes with the same confidence that I am assured she exudes during her live seminars and courses. Her enthusiasm is infectious and her words get you thinking about the possibilities you have for starting your own business. She refers to businesses as cash machines and suggests that for your very first cash machine you use your current skill set to select the direction you want to take. This is a very different formula to those found in self-help books that tell you that you can reach from the stars from the outset.
I liked the idea of using your current skill set to create a cash machine you understand. It helps you make mistakes in an area you will feel more comfortable. A greater understanding will provide you with more confidence that you can overcome your problem. This first cash machine is really that: an exercise in confidence building. Your first cash machine will create a blueprint for your future dreams.
But as the book moved along I found myself reading lines of text and daydreaming at the same time. When I start re-reading pages I know that the book has lost my attention. Unfortunately, this is a common trait as I read one book per week. It is as if all authors fail to understand how to keep the reader hooked from start to finish, with the exception of great books like People Skills from Robert Bolton and EGO: The Fall of the Twin Towers and the Rise of an Enlightened Humanity by Peter Baumann and Michael w. Taft. But this one was slightly different in as much as I think some people will find it interesting from start to finish. My own personal problem lay in the content at the end of the book. It was ostensibly about accounting, managing your profit and loss statements and other financial advice and it was content that I had covered during my time as a manager working in the rail industry.
So I do recommend this book to anyone who chooses to become an entrepreneur or business owner. I also recommend meeting the lady herself and attending a live workshop. My girlfriend has just come back from a few days in San Diego and she is motoring along like a different person and you just cannot buy enthusiasm like that.