If you are searching for short punchy sentences neatly parcelled inside a large series of small chapters then Seth Godin is the right type of author for you.
The layout of All Marketers Tell Stories is akin to the excellent books The War of Art and Turning Pro written by Steven Pressfield, that encourages you to just keep on turning pages with the promise of short, sharp and shrift little chapters.
The recommendation came from Andre Chaperon during his Autoresponder Madness (ARM) training course. A course designed to teach you how to use the art of storytelling to provide value for your customers.
As you would expect Godin’s book runs along a similar tranche as he gives you an understanding how all marketers use the art of storytelling, that when used in the right way, can perpetuate the lies that human beings tell themselves in form of something Godin refers to as a Worldview.
As a blog writer, and owner of a product, the book has been an excellent compliment to the ARM training course, but much more than that, it has reminded me that we are all marketers, and therefore the awareness that Godin is spreading connects us all.
It made me think long and hard about what it means to live a Lean Life, and I was delighted to be able to draw so many parallels from Godin’s work and my own ideas on eradicating waste in order to live a life chocked full of value. After all, this is one of the most respected businessmen in the world of blogging.
So don’t worry if you don’t own a blog or your own business. Don’t worry if you are unemployed and don’t lift a finger to work. The key here is not employment, but people. Unless you are a total recluse then you will find benefit in this book.
It reminds you that you live in a world of story. The plot has been created through a long list of biases, values and beliefs, and the cast originates from the people you surround yourself with each and every day.
If you can learn to understand your own story, and the story of others, you can start to learn tips and techniques on how to interact in this world in a more wonderul way. You can make different choices – choose different plot lines – to learn to eradicate limiting beliefs and find true happiness.
This short review will now lead to a series of articles (starting Monday) that I hope will help you find the tools to use story to your advantage, break down limiting beliefs and create more empowering ones as you strive towards a Lean Life.
I want to express my thanks to Seth Godin and All Marketers Tell Stories, for providing the inspiration for this series.
Photo courtesy of Steve Jurvetson cc @ flickr.com